”The money is in the list“.The masters of marketing know that the success of a lead generation project requires careful customer profiling. Any successful lead generation strategy must always start with the list of potential customers, which can be created using detailed consumer information.

The need to reach the largest number of consumers throughout their ”customer journey“ requires support for lead generation projects by platforms that integrate as many devices as possible with which the consumer interacts daily.

The best result comes through using tools that can show in real-time the relative success of different campaigns, and through allowing sophisticated intelligence tools to plan your lead generation campaign, offering advance prediction of the results.